How to Promote a Hospital Opening
A hospital is a different kind of business, and requires a unique approach to marketing. While most marketers would agree that building a brand and creating awareness are the cornerstones of any marketing strategy, hospitals need something more. They need to connect with patients and community members to provide the highest level of service. 병원개원 마케팅
Creating this connection starts with the hospital’s website. Potential patients will judge the quality of a hospital’s website by its functionality and design. They’ll click off a site that is difficult to navigate or where the text is too small to read. If a hospital’s website is hard on the eyes, it’s easy for patients to assume that they’ll be treated similarly.
In addition to a website, an effective marketing strategy for a new hospital will include a series of public events to give the public a chance to see the facility before it opens. Often, these tours are offered at no charge, and they allow the hospital to gain valuable feedback about the patient experience.
During the tours, it’s important to focus on key points that make the hospital special. This could be the fact that the hospital is a teaching hospital, which will help to train future doctors. It could also be the fact that the hospital is a specialty hospital, which will treat rare conditions or offer high-end amenities like concierge services. By focusing on the specific features that set the hospital apart, it’s easier for potential patients to understand how the facility will benefit them.
The next step in promoting the hospital’s opening is to hold a grand opening event. This is the perfect time to invite the press and other guests to come and view the new facilities. It’s a great opportunity to show off the hospital’s latest technology and platinum LEED certification. 병원 마케팅회사
It’s also a chance for the hospital to thank everyone who helped make the new facility a reality. Hiring an experienced professional to manage the tour process can ensure that many people can be accommodated in a short amount of time. It’s also a good idea to hold a press conference to answer questions about the new hospital and its staff.
After the grand opening, the hospital can continue to promote itself by sponsoring local nonprofit events, such as 5K run/walks or health fairs. This will help increase the hospital’s visibility in the community, as well as support local causes that are important to patients.
Hospitals can also host their own fundraising events, such as galas and golf tournaments, to connect with philanthropists and donors and raise money for meaningful services and projects. This will also help the hospital build a positive reputation in the community and foster a sense of loyalty amongst patients and the public at large.